Target Holiday
The holiday campaign is like the Super Bowl for retail stores. (Actually, maybe more like the halftime show.) It has to be big. Has to have impact. Has to get people talking. We turned Target stores into a modern winter wonderland, by showcasing the work of industrial design sensation, Tord Boontje. With an elegant toolkit of elements that included signage (both exterior and interior), packaging, direct mail and an exclusive line of Tord products, the store came to life. Intricate cutouts made up a breathtaking holiday scene that raised the bar in the retail world. And it created quite a stir in the media world as well — there was more free media coverage around Target’s “Tord Holiday” than ever. Seems everyone took notice: holiday sales were up 4.1% over the previous year, the largest Q4 increase in a decade.
Creative Director: Bruce Edwards. Associate Creative Director/Designer: Jim Jackson. Designer: Jim Marson. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.
Target Valentine's Day Character Development
Creative Director: Bruce Edwards. Designer: Nick Smasal. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.
Target Summer Campaign Iconography
Creative Director: Bruce Edwards. Designer: Chris Everett. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.
Target Easter
More and more retailers are marketing Easter. After all, with 76% of Americans celebrating Easter, everyone from discount department stores to drug stores is wanting to jump into the consumer mindset. To compete, Target needed a differentiating campaign with spunk and stopping power.
We partnered with Naughty, Naughty Pets creator Wendy Ann Gardner to create a cast of critters that became Target’s Easter icons. From in-store signage and gift cards to newspaper, direct mail and online tactics, our adorable animals became quite the popular personalities. And shoppers went hippity-hopping right to the register.
