When you’re tasked with rebranding a company that aims to be the go-to for electric cars, you have to be more forward-thinking than ever. My friends at 5ive and I put our creative gears in motion and created a contemporary logo that sets itself apart from the status quo. Moving away from the stereotypical “sustainability palette” of blue and green, we went with electrifying orange and steel gray — bringing to mind modernity and innovation. Then we seamlessly incorporated a plug into a “D” to create the letter “E” — creating an iconic representation of the brand’s name and mission. A new website and new tagline — “Charge Forward” — rounded up our efforts. Which are resulting in a lot of…well…traffic. (Pun totally intended.)
