Illuminairy is a SaaS (Software as a Service) for Al (Artificial Intelligence). No, we don't understand it either. Which is exactly why we were on this project — to find a way to make master data management and predictive analytics come across easily in a logo and other branding materials. Our solution? Focusing on the letter i. And not just because the company name starts with it. But because it was the perfect way to portray individuals and the data that surrounds them (thus, the green motion-oriented circle). A custom-drawn font seemed appropriate for a unique company like this one. And the tagline we created? Well, it speaks directly to the benefit: seeing all the data that’s hiding out there, including risks and opportunities.
