What do you do when you’re tasked with the brand positioning, consumer communications and connection plan for a kinky little drink (after the celebratory toast)? You create breakthrough advertising by designing a specific color story for each of the brightly-hued flavors. Finding common ground with your female, vodka-loving, colorful-cocktail-obsessed target. Then talking to them where they hang out most (style magazines, naturally).
“We had the distinct pleasure of working with Bruce to develop a national ad campaign to launch KINKY Blue and Gold Liqueur. It quickly became apparent that his creative vision was only outdone by his passion to make great work. Built on a sound strategy, Bruce delivered a conceptual campaign that not only made a splash in a highly competitive marketplace, but charted a successful course that has served us — and the KINKY brand — very well over the years.”
– Mike Morgan, President, Prestige Wine & Spirits Group
Creative Director: Bruce Edwards. Writer: Julie Feyerer. Art Directors: Bruce Edwards, Ann Brimacombe, Cuc Oetting. Designers: Bruce Edwards, Poom Seitz. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.
Behind the scenes video of the Kinky Gold photoshoot for use in social media for campaign and product launch.
