Target More for Less In-store Campaign
How do you make commodity products tastefully desirable, while pointing out the low price at the same time? You mix up fun copy, beautifully styled photography and clean design that can only be described as “Less is More.” (Or should we say “More for Less”?)
Creative Director: Bruce Edwards. Writer: Julie Feyerer. Designer: David Bennett. Photographer: Stan Musik. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.
Target World Challenge Golf Tournament Hosted by Tiger Woods
Creative Director/Designer: Bruce Edwards. Writer: Julie Feyerer. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.
Smith & Hawken at Target
Target, wanting to cultivate their presence in their home and garden department, partnered with Smith & Hawken to introduce a new branded line of products. Our goal was to introduce that partnership to both the media and the public. And we did just that, with a press kit that beautifully showcased the product assortment, and an interactive print ad that drove customers to Target — where they found an impressive store-within-a-store experience. Of course, you can't have a great product without great packaging, so we created a unique look inspired by the Smith & Hawken brand.
Creative Director: Bruce Edwards. Writer: Julie Feyerer. Designer Jim Jackson. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.
Sean Conway Garden Style at Target
Two-Page Print Ad: Creative Director/Designer: Bruce Edwards. Writer: Julie Feyerer.