Regency Beauty Institute was a newly purchased cosmetology school with a visionary CEO, an infusion of investment capital and big plans for expansion. When we were tasked with rebranding and relaunching the school to both salon partners and potential students, one word came to mind: makeover. We collaborated with a high-profile fashion photographer, and created beauty images that touched everything from the salon environments, to recruitment materials, to point of sale, direct mail, out of home and website tactics. Soon after, enrollment skyrocketed to 199% of plan. That’s a beautiful thing.
