Mt. Merchant Rebrand

Our purpose was to rebrand Mt. Merchant with an identity that would keep the existing name but find a way to more graphically represent what the company did and bring it up to par with the business peers they were competing against.

Mt. Merchant’s SaaS platform provides customers the latest in automated marketing, providing literally billions of recommendations per week through automated email, website and mobile platforms.

The new identity combines the two M’s from the name to create a mountain range of continuous data flow that interconnects all the information providing real-time seamless results for customers. 

Creative Director/Designer: Bruce Edwards. Agency: edwards&co.