For the rebrand of a transportation and shipping company, we realized that one of King’s greatest brand attributes was their people. More specifically, how they talked to people (like a nice uncle who knows a lot about getting product from point A to point B). I led the creative team that built on that, creating an identity that was friendly in both its voice and its look, and implementing it on everything from warehouse walls to brochures to 18 wheelers.
“When King Solutions’ brand and website design were in need of a makeover, we wanted to create something unique that set us apart from the competition in a crowded B2B space. Bruce and his design team exceeded our expectations every step of the way. The results have been outstanding.”
– Michael Patterson, CEO, King Solutions, Inc.
