Yes, it’s a camp with kids and counselors and the old “putting your bunk-mate’s hand in warm water while he sleeps” trick. Of course, while summer shenanigans like that never grow old, facilities do. So when Camp Tanadoona started their capital campaign to revamp their campground, they asked us to give them a shiny new identity and positioning, as well as Open House (or should we say “Open Cabin”?) materials. Our work resulted in a big care package full of love: glowing reviews, donor commitments and an increase in camp registrants.
“Bruce’s approach of in-depth research, listening, and identifying the uniqueness of our camp property and history transformed the Tanadoona brand. Our rebrand was immediately embraced by our camp families and community, because it so clearly and creatively exemplified the camp and nature experiences that youth (and adults) discover here. Working with Bruce was collaborative, energizing, and most of all smart for the future of Tanadoona.”
– Marnie Wells, CEO Camp Fire Minnesota
