The holidays. A time for family dysfunction. Poorly chosen gifts. And one too many cocktails. I felt we could help with that last issue. So we created a light-hearted, non-judgy out-of-home campaign that reminded people (including potentially buzzed ones) that if they tied one on, to ride Blue & White Taxi home.

Creative Director: Bruce Edwards. Writer: Zara Taha. Designers: Bruce Edwards, Sandra Chu Huynh, Nick Smasal, Sean Zindren.