MyBurger was looking for an energetic vibe that would help them grow and become a restaurant leader in the fast-casual category. So they came to us and ordered up an identity with the works — everything from a “to-go” box and custom wall art to a store aesthetic that included layout, surfaces, color palette and furnishings (no we didn’t ask if they wanted fries with that). The hard work paid off. After being open for just seven months, MyBurger broke ground on their third restaurant — ahead of schedule. That’s a job…um, well done. (Sorry, couldn’t resist.)

Creative Director: Bruce Edwards. Environmental Designer: Conrad Chin. Writer: Julie Feyerer. Designers: Bruce Edwards, Eric Herberg, Nick Smasal. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.